Relationship-Building Ways to Get New Salon Clients
Social media isn't the only way to bring new clients into your salon. We want you to branch out into the real world and create new possibilities in your business - with a focus on building relationships.
How?
Focus on partnerships with local businesses that are likeminded and bring something to your clients that you don't - think boutiques, gyms, spas.
Ideas on how to partner:
Cross promote each other's products and services.
Offer discounts for first-time clients.
Host community events. Get creative and have fun with it!
Create a referral program.
Do hair at local events.
Give some free or discounted cuts to local influencers and bloggers who can get the word out about you.
Build strategic relationships with wedding planners - and be their go-to for all new clients.
Give incentives to get quality reviews and testimonials from your clients - so you can place them on your website and marketing materials.
You want your local community to know, like and trust you. First step is building brand awareness. Get yourself out in the community and then start implementing your partnership strategies!